The Raptor R should be better considering it comes with 37s, bigger shocks, and now power to compare with a TRX. Driving dynamics will really tell the difference though.
I own a TRX and am hoping the R pushes Ram to come out with a Redeye style TRX with 37s and 3.0+ shocks. If the Raptor R is as fun to drive as the TRX and doesn't lose its nimble feel, it'll be hard to compete.
All things considering, I would bet the Raptor R ends up being a fully loaded only model around 100-105k. Considering a base 2022 Raptor with the 37 package is 82k, a 20k mark up seems about right for the motor and exclusivity. ADM is a whole different conversation as well. Here in SoCal, a 37 Raptor goes for 25k over all day. My buddy at Irvine Ford has their R allocations at 50k over and their list is already 10+ deep.