smurfslayer
Be vewwy, vewwy quiet. We’re hunting sasquatch77
- Joined
- Dec 16, 2016
- Posts
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The “BAMR” is a huge profit generator. I think I got hit for $1500 in ’17.
Now to get the tailgate step in Jen Tres, you must have the 100% unrelated and now over 2k for the whole deal moonroof. In my case I had $2500 of unwanted “features” to the tune of graphics and the moonroof. Everything else I’d have sprung for. But in the market I was in, you were lucky to get within $2000 of MSRP. The one truck that was a perfect match for me was listed $5k over and they weren’t trying to hear about me paying MSRP, so I ended up with BAMR
This profit is just on the front end. The marketing team enforcing moon roof packaging ensures post warranty profit because most of us aren’t properly maintaining the unit, so at 36,001 miles when you pop that BAMR rearward and break the tracks, stealerships get a tidy profit off the repairs.
You do have to respect it for at least durability QA’d. When was the last time you hear one of us complain about the moonroof glass falling out or coming loose? There’s a lot of starbucks curb island hopping going on in FRF so at least they made sure we can do stupid human tricks and not pay the price for it.
Still, I’d prefer not to be bothered with it.
Now to get the tailgate step in Jen Tres, you must have the 100% unrelated and now over 2k for the whole deal moonroof. In my case I had $2500 of unwanted “features” to the tune of graphics and the moonroof. Everything else I’d have sprung for. But in the market I was in, you were lucky to get within $2000 of MSRP. The one truck that was a perfect match for me was listed $5k over and they weren’t trying to hear about me paying MSRP, so I ended up with BAMR
This profit is just on the front end. The marketing team enforcing moon roof packaging ensures post warranty profit because most of us aren’t properly maintaining the unit, so at 36,001 miles when you pop that BAMR rearward and break the tracks, stealerships get a tidy profit off the repairs.
You do have to respect it for at least durability QA’d. When was the last time you hear one of us complain about the moonroof glass falling out or coming loose? There’s a lot of starbucks curb island hopping going on in FRF so at least they made sure we can do stupid human tricks and not pay the price for it.
Still, I’d prefer not to be bothered with it.
