Buyers have been spoiled by low interest loans for years, now, money is tight and interest is 3x higher than we were looking at in days gone by. These trucks would have been snapped right on up in the china virus shortage because from the moment after the first utterance of “two weeks to stop the spread” for the next 2.5 years, we didn’t know IF we would get a truck, allocation notwithstanding. Now the market has slowed, but manufacturing has started to catch up and the ’24 is 3 model years old now so most of us are going to rightly think carefully about a ’24, on the fear that a new Jen will be released.
Jen Juan had a longer run in years, but I don’t think Raptor production was ever as prolific as about ’18 - ’20. ’17 was no slouch either but I think the heyday for buying a Rap was circa 2019. In that era we were seeing deals of 7-8k under msrp at times, with 5k under a happy medium. Even if the truck was sold at invoice, the stealership would still make money.
Money is way more tight now, we’re coming down from absolute record fuel prices, during which time every industry raised prices to gratuitously take advantage and multiply their profits cover fuel costs and now these same companies will have a bunch more margin to work with.
It should be at least some good news for Rap buyers. Still a big, long wait to order, but could be a lot worse.
