Markup hell?!?! Just me???

[SterlingE55]

I know where a MSRP allocation is if anyone needs it PM me. Houston and you'd get to order to your spec.

 

[X5GEE]

Can Ford somehow put a stop to Price gauging by the dealers?

 

[LaserDoc]

Can Ford somehow put a stop to Price gauging by the dealers?

The dealers are independent and can set their own pricing to what the market will bear. This is a problem across all brands. When the Hellcats came out in 2015, Dodge tried to persuade the dealers from the whole ADM mess and failed.

 

[shapiroeric]

Can Ford somehow put a stop to Price gauging by the dealers?

Come on, really??.....dealers asking an ADM is not price gouging.....this is a truck, not an item essential to life....

 

[hkguns]

Supply and demand. If you want or expect different, move to Communist China or Russia. Even there I suspect you will be disappointed.

 

[X5GEE]

Come on, really??.....dealers asking an ADM is not price gouging.....this is a truck, not an item essential to life....

I worded my last post wrong w/ 'gouging'. Regardless, The 25k mark ups are crazy though.

 

[treynor]

The dealers are independent and can set their own pricing to what the market will bear. This is a problem across all brands. When the Hellcats came out in 2015, Dodge tried to persuade the dealers from the whole ADM mess and failed.

There are only two ways this works. Either price rises until buyers drop out and demand equals supply, or you sell at a price below what people are willing to pay, and ration the item. Ferrari is an example of the latter - they sell some of their cars below the price that people are willing to pay for them, and as a result only Ferrari long-time customers can get the newest hot models...

 

[MajorAR]

IF you paid over MSRP, you paid too much.

 

[MoltenAZRaptor]

I worded my last post wrong w/ 'gouging'. Regardless, The 25k mark ups are crazy though.

I spoke to a dealer in CO who has been buying up other dealer's allocations at above MSRP to mark up to $20k over. They had probably 20 or so Raptors across their two dealerships. Capitalism at work? Sure. Price gouging? Feels that way to me, even if others here disagree.

 

[snap0rz]

IF you paid over MSRP, you paid too much.

Or they are happily driving around instead of pulling their hair out