i hate to be the bearer of bad news, but focal is raising their prices on their products, including sound deadening at the beginning of the month. if you have been interested in this product, now is the time to act. i can still get you discounted pricing, however due to their price increase, it wont be as good as it is now. it is a relatively small increase, but still, its annoying. so for anyone interested, pm me and i will answer all of your questions. due to contracts with the manufacturer, i can not post sale prices online, however the retail price is going up from $400 a roll to $480 a roll.