2024 Raptor will MSRP for $77,980

[BaseRaptor]

According to Motor1.com the 2024 V6 Raptor will start at $77,980 plus a $1995 destination fee ($79,975 total. A shade under $80k).

 

[BaseModelRaptor]

There's a several page thread about the 2024 already.

 

[NJ2020]

Yeah just build it on Ford and see the price. Base price is up but in some configurations it's cheaper than a 2023 with some extra features.

 

[BaseRaptor]

Ford deliberately kept the new MSRP below $80k.

 

[HighwaySentinel]

Ford deliberately kept the new MSRP below $80k.

How did you come to this conclusion? I mean, obviously they deliberately did it, but what is the reasoning behind it?

 

[BaseRaptor]

Customer perception. I feel if they announced a $80,000 + plus MSRP it might have impacted sales.

 

[GCATX]

Did they lower the price?

 

[BaseRaptor]

2023: $76,775
2024: $77,980

A $1205 price increase

 

[Bozz]

Did they lower the price?

2023: $76,775
2024: $77,980

A $1205 price increase

So, in govt. speak.....Yes!

 

[NJ2020]

2023 801a
-Moonroof & Tailgate
-Pro Power
-Graphics
=$83,895

2024 801a
-Moonroof & Tailgate (tailgate package now standard called bed utility)
-Pro Power (now standard)
-Graphics (now standard)
=$81,470