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GEN 2 (2017-2020) Ford F-150 Raptor Forums
Ford F-150 Raptor General Discussions [GEN 2]
Raptor based Ford Expedition (e.g. Raptor SUV)
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<blockquote data-quote="Badgertits" data-source="post: 1351843" data-attributes="member: 31322"><p>Not saying it doesn't look cool just saying I think in terms of marketing worthiness & ROI/margin back in Fords pocket it doesn't make as much sense to me b/c you're really straying away from what they're trying to market as "raptor-esque" - OF COURSE most people don't jump/off-road/mud w/ Raptors (although if you go out west I do see quite a few Raptors that are definitely used as intended) - but the potential buyer still needs to "THNK" what they're buying is capable & makes sense based on Ford's marketing too.</p><p></p><p>A super fast full-size SUV makes alot more sense IMO - like the Trailblazer SS or SRT8 jeep - just bigger - I think Ford would sell more of that flavor & be able to build more margin into it. It would cost more $$$ in R&D/engineering to turn an expedition into a Raptor clone than into an "SS" or "SRT8" stalker. </p><p></p><p>Eventually Dodge will drop a hemi into a wrangler & the gloves will be off, that's their "nuclear" button IMO, & I could see the upcoming Bronco as a competitor to something like that.</p></blockquote><p></p>
[QUOTE="Badgertits, post: 1351843, member: 31322"] Not saying it doesn't look cool just saying I think in terms of marketing worthiness & ROI/margin back in Fords pocket it doesn't make as much sense to me b/c you're really straying away from what they're trying to market as "raptor-esque" - OF COURSE most people don't jump/off-road/mud w/ Raptors (although if you go out west I do see quite a few Raptors that are definitely used as intended) - but the potential buyer still needs to "THNK" what they're buying is capable & makes sense based on Ford's marketing too. A super fast full-size SUV makes alot more sense IMO - like the Trailblazer SS or SRT8 jeep - just bigger - I think Ford would sell more of that flavor & be able to build more margin into it. It would cost more $$$ in R&D/engineering to turn an expedition into a Raptor clone than into an "SS" or "SRT8" stalker. Eventually Dodge will drop a hemi into a wrangler & the gloves will be off, that's their "nuclear" button IMO, & I could see the upcoming Bronco as a competitor to something like that. [/QUOTE]
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GEN 2 (2017-2020) Ford F-150 Raptor Forums
Ford F-150 Raptor General Discussions [GEN 2]
Raptor based Ford Expedition (e.g. Raptor SUV)
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