In the six years since the creation of the do-it-yourself bed liner category, the market has become a hotbed of activity with a number of new entrants, each vying to capture a portion of the lucrative and ever expanding truck accessories market.
HERCULINER, the first nationally-marketed do-it-yourself brush-on bed liner kit, has found its success by offering a unique high quality product and implementing a number of marketing programs. HERCULINER has built strong brand recognition as a premium bed liner and has raised awareness for the category among pick-up truck owners. As a result, it is now the #1 selling do-it-yourself bed liner.
"In building the HERCULINER brand, we tapped into the enthusiasm many truck owners have for their trucks by participating in events and venues where many truck owners attend," added Brian Bohlander, HERCULINER brand manager. "We've discovered through years of sponsoring athletes in bull riding, pro-stock racing, B.A.S.S. fishing, and most recently, Championship Off-Road Racing, that the fan base is brand loyal and an excellent advocate of promoting quality products like ours."
HERCULINER is the only polyurethane and rubber granule coating that is applied to the bed surface using the rollers and brush included with the kit. When cured, HERCULINER provides a durable skid-resistant protective coating. Because it can bond to virtually any surface or material, HERCULINER can be applied to wood, metal, concrete, aluminum, asphalt, rubber, fiberglass, and most plastics, including PVC.
"In addition to being used for a truck bed liner, our customers have found alternative uses for HERCULINER around the home and garage," Bohlander said. "4x4 tubs, undercoating, concrete steps, and trailers to name a few, have all been treated with HERCULINER to make a durable skid-resistant surface. This provides additional profit-making opportunities for our savvy retailers who promote the product for other uses
