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GEN 2 (2017-2020) Ford F-150 Raptor Forums
Ford F-150 Raptor General Discussions [GEN 2]
What's up with Gen 2 prices recently?
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<blockquote data-quote="KAH 24" data-source="post: 1774053" data-attributes="member: 43659"><p>[USER=59584]@raptor556[/USER] [USER=29405]@GCATX[/USER] </p><p></p><p>I believe Ford has been generous when it comes to Raptor. I’m stunned that they EVER made an 800a base model—of any Gen (1, 2, 3).</p><p></p><p>The Raptor is a halo vehicle by Ford performance (and formerly SVT).</p><p></p><p>If they’d only made the 801a and maxed out 802a—they’d have sold every one they made easily for MSRP. I won’t get into ADM.</p><p></p><p>At my OEM, our premium division halo/top line SUVs and cars are offered in one version—completely loaded with all options, except for a premium audio and perhaps a few trivial appearance items. We sell every one we make at a handsome profit. As you know, loaded vehicles are significantly more profitable—and a stripped version would diminish the halo concept. If you want cloth seats or fewer options—you can’t get them in our premium products.</p><p></p><p>Look at the halo vehicles by most OEMs—and you will see similar to what we do.</p><p></p><p>NOTE1: Operations/engineering are my background, and not marketing—but this is fairly straightforward as I’ve learned quite a bit about marketing via “osmosis” through working with brilliant colleagues. If we put cloth seats on our finest—most of our target consumers would buy from another OEM or pick a lower line vehicle from our parent company.</p><p></p><p>NOTE2: It has nothing to do with being a snob or looking down on anyone. Halo models are aspirational and should represent the best/near best that an OEM can offer in luxury and engineering.</p></blockquote><p></p>
[QUOTE="KAH 24, post: 1774053, member: 43659"] [USER=59584]@raptor556[/USER] [USER=29405]@GCATX[/USER] I believe Ford has been generous when it comes to Raptor. I’m stunned that they EVER made an 800a base model—of any Gen (1, 2, 3). The Raptor is a halo vehicle by Ford performance (and formerly SVT). If they’d only made the 801a and maxed out 802a—they’d have sold every one they made easily for MSRP. I won’t get into ADM. At my OEM, our premium division halo/top line SUVs and cars are offered in one version—completely loaded with all options, except for a premium audio and perhaps a few trivial appearance items. We sell every one we make at a handsome profit. As you know, loaded vehicles are significantly more profitable—and a stripped version would diminish the halo concept. If you want cloth seats or fewer options—you can’t get them in our premium products. Look at the halo vehicles by most OEMs—and you will see similar to what we do. NOTE1: Operations/engineering are my background, and not marketing—but this is fairly straightforward as I’ve learned quite a bit about marketing via “osmosis” through working with brilliant colleagues. If we put cloth seats on our finest—most of our target consumers would buy from another OEM or pick a lower line vehicle from our parent company. NOTE2: It has nothing to do with being a snob or looking down on anyone. Halo models are aspirational and should represent the best/near best that an OEM can offer in luxury and engineering. [/QUOTE]
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GEN 2 (2017-2020) Ford F-150 Raptor Forums
Ford F-150 Raptor General Discussions [GEN 2]
What's up with Gen 2 prices recently?
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