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2022 Ford Raptor R Forum
Ford Raptor R Forum General Discussions
R ADMs -> Future dealer model
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<blockquote data-quote="drtibrd" data-source="post: 1814079" data-attributes="member: 50797"><p>Caught this from the Ford earnings call:</p><p></p><p>“All right. Appreciate that, Jim. Just one follow-up on the dealers. They're having an amazing time.</p><p></p><p>Their new gross margins have more than tripled, and they're making dealer grosses that are, in many cases, higher than what you're making on selling the product, right? Like they're making more money selling the product that you -- the margin you're making on actually making the product.”</p><p></p><p>Does not seem that in the short term the ADMs are going away; however, the future direct to consumer mode is gaining steam. I understand this is already the case with the MachE and the Lightning. Sad we can’t order an R direct from their website.</p></blockquote><p></p>
[QUOTE="drtibrd, post: 1814079, member: 50797"] Caught this from the Ford earnings call: “All right. Appreciate that, Jim. Just one follow-up on the dealers. They're having an amazing time. Their new gross margins have more than tripled, and they're making dealer grosses that are, in many cases, higher than what you're making on selling the product, right? Like they're making more money selling the product that you -- the margin you're making on actually making the product.” Does not seem that in the short term the ADMs are going away; however, the future direct to consumer mode is gaining steam. I understand this is already the case with the MachE and the Lightning. Sad we can’t order an R direct from their website. [/QUOTE]
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2022 Ford Raptor R Forum
Ford Raptor R Forum General Discussions
R ADMs -> Future dealer model
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