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Ford Raptor Forums - General Information
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<blockquote data-quote="melvimbe" data-source="post: 1421278" data-attributes="member: 35314"><p>Although Raptors have a lot of unique parts, quite a bit of the parts in a Raptor are on every F-150. If you stop producing those common parts in mass, then the cost of those parts goes up significantly. For example, if the new F-150s all have 12" screens, then you're only making 8" for the Raptor, and won't get the same bulk pricing you had before.</p><p></p><p>Other aspect is that you build up the perceived value of the Raptor if it's not available for a period of time. Same thing as when you only produce a limited number of vehicles, which people like to complain about these days. </p><p></p><p>3rd point is that the new F150 model may have features that are better than what current model Raptor can provide. That's going to lower sales of the Raptor. Or on the other hand, if current Raptor has better features than new F150, will it give the impression that the F150 was under developed or something like that?</p><p></p><p>If a 3rd gen Raptor is ready, then it makes sense to release it at the same time. If not, I can see the logic of just holding off for a few years. If there are no new Raptors, what will happen to Raptor Assault?</p></blockquote><p></p>
[QUOTE="melvimbe, post: 1421278, member: 35314"] Although Raptors have a lot of unique parts, quite a bit of the parts in a Raptor are on every F-150. If you stop producing those common parts in mass, then the cost of those parts goes up significantly. For example, if the new F-150s all have 12" screens, then you're only making 8" for the Raptor, and won't get the same bulk pricing you had before. Other aspect is that you build up the perceived value of the Raptor if it's not available for a period of time. Same thing as when you only produce a limited number of vehicles, which people like to complain about these days. 3rd point is that the new F150 model may have features that are better than what current model Raptor can provide. That's going to lower sales of the Raptor. Or on the other hand, if current Raptor has better features than new F150, will it give the impression that the F150 was under developed or something like that? If a 3rd gen Raptor is ready, then it makes sense to release it at the same time. If not, I can see the logic of just holding off for a few years. If there are no new Raptors, what will happen to Raptor Assault? [/QUOTE]
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