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Totally anecdotal info on FoMoCo's future
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<blockquote data-quote="melvimbe" data-source="post: 1539844" data-attributes="member: 35314"><p>While I think Ford is good in the US based on my own eyes, I think the article, if any thing, reminds me that Ford is global, and I don't see the majority of of what's going on with Ford and other automakers around the world, or behind the scenes. </p><p></p><p>Interesting that it's not just about producing the vehicles that people right now, but doing so in a way that leverages economies of scale to keep costs low. Vehicles sharing platforms. Although the article doesn't mention it, I think a company has to be prepared to produce the vehicles people will want in the near future, to see where the trend is going. SUVs may sell well now, but it seems that people are starting to get tired of SUVs. Would it be possible that people start wanting sedans and coupes again so that they don't look like every soccer mom on the block? Or will everything drift towards Jeep/Bronco offroad/customized vehicles?</p><p></p><p>I also think brand loyalty is still a factor. I can see where it may make sense to drop the small SUV and affordable cars in favor of more profitable, more expensive SUVs and trucks. However, do you want to keep entry level vehicles in the fleet so when that Escape owner is all grown up, he/she is thinking about a Ford for their next purchase rather than the competition?</p></blockquote><p></p>
[QUOTE="melvimbe, post: 1539844, member: 35314"] While I think Ford is good in the US based on my own eyes, I think the article, if any thing, reminds me that Ford is global, and I don't see the majority of of what's going on with Ford and other automakers around the world, or behind the scenes. Interesting that it's not just about producing the vehicles that people right now, but doing so in a way that leverages economies of scale to keep costs low. Vehicles sharing platforms. Although the article doesn't mention it, I think a company has to be prepared to produce the vehicles people will want in the near future, to see where the trend is going. SUVs may sell well now, but it seems that people are starting to get tired of SUVs. Would it be possible that people start wanting sedans and coupes again so that they don't look like every soccer mom on the block? Or will everything drift towards Jeep/Bronco offroad/customized vehicles? I also think brand loyalty is still a factor. I can see where it may make sense to drop the small SUV and affordable cars in favor of more profitable, more expensive SUVs and trucks. However, do you want to keep entry level vehicles in the fleet so when that Escape owner is all grown up, he/she is thinking about a Ford for their next purchase rather than the competition? [/QUOTE]
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