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GEN 3 (2021+) Ford F-150 Raptor Forums
Ford F-150 Raptor General Discussions [GEN 3]
Deletes, Heated mirrors and heated steering wheel
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<blockquote data-quote="xlover" data-source="post: 1854490" data-attributes="member: 59294"><p>So this is exactly where I feel Ford is failing right now.... The supply chain issues for production are what they are....</p><p>If there is a way to retro fit they should just come out with it as a kit. I think customers (myself included) would be significantly happier if they knew it was possible 6-12 months from now, even at additional cost than the delete, to do a retrofit</p><p>Hypothetical Dealer installed kit includes</p><p>-New steering wheel at cost (true cost, not warranty cost) for f150 model (this is where ford gives up margin to make customers happy but not at loss)</p><p>-Software update for onscreen control (leave the physical hardware as is)</p><p>-Dealer installation hours</p><p></p><p>Charge $500-$700 bucks for it and I think you would have alot of happier (obv not fully happy) customers. People aren't as stupid as PR firms think they are. Easy disclaimer explaining the price difference "the heating element was missing from your wheel which we valued at 140, the kit requires an all new wheel, (leather buttons etc) plus software so it costs more"</p><p></p><p>maybe too logical for an automaker.....</p></blockquote><p></p>
[QUOTE="xlover, post: 1854490, member: 59294"] So this is exactly where I feel Ford is failing right now.... The supply chain issues for production are what they are.... If there is a way to retro fit they should just come out with it as a kit. I think customers (myself included) would be significantly happier if they knew it was possible 6-12 months from now, even at additional cost than the delete, to do a retrofit Hypothetical Dealer installed kit includes -New steering wheel at cost (true cost, not warranty cost) for f150 model (this is where ford gives up margin to make customers happy but not at loss) -Software update for onscreen control (leave the physical hardware as is) -Dealer installation hours Charge $500-$700 bucks for it and I think you would have alot of happier (obv not fully happy) customers. People aren't as stupid as PR firms think they are. Easy disclaimer explaining the price difference "the heating element was missing from your wheel which we valued at 140, the kit requires an all new wheel, (leather buttons etc) plus software so it costs more" maybe too logical for an automaker..... [/QUOTE]
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GEN 3 (2021+) Ford F-150 Raptor Forums
Ford F-150 Raptor General Discussions [GEN 3]
Deletes, Heated mirrors and heated steering wheel
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