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GEN 2 (2017-2020) Ford F-150 Raptor Forums
Ford F-150 Raptor General Discussions [GEN 2]
2020: Two Warranty Case Studies & Good Video
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<blockquote data-quote="KAH 24" data-source="post: 1590277" data-attributes="member: 43659"><p>[USER=30748]@Muchmore[/USER] Thank you. Candidly, this topic is one that is intensely debated within my organization (and I’d imagine in others). I think about it and discuss it with many. </p><p></p><p>Five of a vast plethora of reasons I brought it up:</p><p></p><p>1. Dealerships profit significantly from unfitting aftermarket accessories (which they install).</p><p>2. Some accessories may adversely impact major components (I say may as they were not tested during vehicle development).</p><p>3. If the dealer installs the accessory and things go kaboom during the factory warranty—who is liable (the OEM/dealer, the aftermarket company, the consumer). </p><p>4. Some data suggests that if the vehicle breaks—the consumer/market will attribute it to the vehicle being unreliable/failure prone (which no brand wants).</p><p>5. Some dealers want the aftermarket to have 100% responsibility, some want the OEM/dealership to have responsibility, and some hover in the partial responsibility area. Legal pulls their hair out thinking about this. </p><p></p><p>As a Raptor owner, I have no desire to modify it—but understand some do. My clear bias is that Ford should not be responsible for aftermarket mods installed by the dealer, but I find myself wavering occasionally (as there is a break point somewhere between sales profit/repair costs/etc). </p><p></p><p>Given the success of the Raptor, other OEMs have customers who want the “rugged lifestyle appearance”—which of course the aftermarket is more than thrilled to address. </p><p></p><p>Unsurprisingly—biases/opinions likely exist depending on what division a person works in (budget, profit/loss).</p><p></p><p>NOTE: I also own an AEV Rubicon which I bought new from a dealership and added an extended warranty (which I voided willingly by modifying the engine). Hypothetically, if AEV had gone out of business a month after I bought the Jeep—there would be no way to hold the aftermarket company liable for anything (the AEV warranty). The OEM/dealer would then be “stuck” so to speak in repairing failures (drivetrain being a major concern given the lift, heavy tires, and significant weight of accessories)</p></blockquote><p></p>
[QUOTE="KAH 24, post: 1590277, member: 43659"] [USER=30748]@Muchmore[/USER] Thank you. Candidly, this topic is one that is intensely debated within my organization (and I’d imagine in others). I think about it and discuss it with many. Five of a vast plethora of reasons I brought it up: 1. Dealerships profit significantly from unfitting aftermarket accessories (which they install). 2. Some accessories may adversely impact major components (I say may as they were not tested during vehicle development). 3. If the dealer installs the accessory and things go kaboom during the factory warranty—who is liable (the OEM/dealer, the aftermarket company, the consumer). 4. Some data suggests that if the vehicle breaks—the consumer/market will attribute it to the vehicle being unreliable/failure prone (which no brand wants). 5. Some dealers want the aftermarket to have 100% responsibility, some want the OEM/dealership to have responsibility, and some hover in the partial responsibility area. Legal pulls their hair out thinking about this. As a Raptor owner, I have no desire to modify it—but understand some do. My clear bias is that Ford should not be responsible for aftermarket mods installed by the dealer, but I find myself wavering occasionally (as there is a break point somewhere between sales profit/repair costs/etc). Given the success of the Raptor, other OEMs have customers who want the “rugged lifestyle appearance”—which of course the aftermarket is more than thrilled to address. Unsurprisingly—biases/opinions likely exist depending on what division a person works in (budget, profit/loss). NOTE: I also own an AEV Rubicon which I bought new from a dealership and added an extended warranty (which I voided willingly by modifying the engine). Hypothetically, if AEV had gone out of business a month after I bought the Jeep—there would be no way to hold the aftermarket company liable for anything (the AEV warranty). The OEM/dealer would then be “stuck” so to speak in repairing failures (drivetrain being a major concern given the lift, heavy tires, and significant weight of accessories) [/QUOTE]
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GEN 2 (2017-2020) Ford F-150 Raptor Forums
Ford F-150 Raptor General Discussions [GEN 2]
2020: Two Warranty Case Studies & Good Video
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