I think y'all are being a little hard on the guy. He didn't say he wasn't grateful or pleased with it; just that he wanted something else. Have you never gotten a gift that just didn't fit your taste, however good quality it might be?
Maybe he had his heart set on something else; I don't see anything wrong with that. It doesnt belittle the prize at all.
There are a few things that, had I won, I would have contacted the vendor to arrange for equal credit toward a different product by the same folks. It doesn't mean the other item isn't top quality; it just means we're individuals and have unique taste that isn't always the same. That's why there are so many cool bumpers, light configurations, etc, to pick from.