I think VisionX was a real popular brand about 1-2 years ago but then lately BD really stepped up the marketing with regards to the 4x4 community, brought on a lot of new dealers (like us last year) and really got people to look at their gear. Now they are turning heads left/right with just the quality of their equipment.
It's funny, as a dealer it's a tough sell for people who have NEVER seen the lights in person. They receive these really tiny Squadrons (as an example) and want to return them. I've had many Return requests and I tell them "look, just go turn it on before you pass judgement" the next thing I know they are ordering more.
It took me a while to "drink the Koolaid" so to speak, until I installed a set on my truck.
I have a set of Rigid Duallys as an example for reverse lights... pretty much USELESS. Granted I have my own line (ClaraLux) of reverse LED's in my taillights but still... you'd think the Rigids would out perform those... nope... nothing that great at all about 'em so they are being swapped soon for the Squadron Pros.
I guess Baja is to Fords what JW Speaker is to the Jeep guys. And VisionX as it seems to be the case is slowly disapearing. I never did pickup the Vision brand, it seemed like a GO TO brand but I saw nothing DIFFERENT about the line.