Ram thinks a kit can compete with the Raptor. Hahahahahaha

Have you heard of the Ram Runner?
Ugly, and it's just a kit for a regular Ram. And they think it'll compete with the Raptor?
Sorry, Ram Runner, No Kit Will Outperform a Raptor | The CarGurus Blog

Only for the last year and a half.

Yup this has been on the radar for a long long time; the most recent discussion coming on the heels of the announced pricing (see here)

But good link. Nice to see someone talking some sense finally.

It is nice to see some intelligent discussion, specifically the costs involved. But, we all know there will be a few hard core Dodge guys will pop for the kit despite the cost. Good for them. IMHO this "kit" will go nowhere until its factory assembled and the cost becomes more reasonable. At least somebody is challenging the Raptor with actual parts, not just some stickers and trim.