FoMoCo is going through some rough times - leadership changes left and right, plunging/stagnant stock price despite 5 year long turnaround efforts, bodged model launches (explorer...).
For Americas most prestigious car brand (and for Americans), all of this is pretty devastating. How are they going to make it out of this situation they got themselves into? That's what I asked a friend, former Ford C-Exec. His view was very interesting:
They are going to shrink their brand and portfolio into the most profitable spaces and drop the others. They will bet big on electric and double-down on trucks. This is a tough change because it means a smaller automotive company, with a smaller portfolio and a smaller sales footprint. Although I love the idea of doubling down on trucks, how is this sustainable when arguably good trucks can be had from other brands for 20-30% less than from Ford. Will they be a niche luxury truck maker?
Who knows, but I am just looking in awe at the fate of FoMoCo and hope they'll return to the glory days in the future.
For Americas most prestigious car brand (and for Americans), all of this is pretty devastating. How are they going to make it out of this situation they got themselves into? That's what I asked a friend, former Ford C-Exec. His view was very interesting:
They are going to shrink their brand and portfolio into the most profitable spaces and drop the others. They will bet big on electric and double-down on trucks. This is a tough change because it means a smaller automotive company, with a smaller portfolio and a smaller sales footprint. Although I love the idea of doubling down on trucks, how is this sustainable when arguably good trucks can be had from other brands for 20-30% less than from Ford. Will they be a niche luxury truck maker?
Who knows, but I am just looking in awe at the fate of FoMoCo and hope they'll return to the glory days in the future.
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