I went back and forth between AMB and CO. Really liked the AMB in certain lighting but coming off a black truck, I wanted something different and the AMB looked dark in many lighting situations. Still a great color though.
First time I saw AMB in person was on a badlands Bronco on the street. It was approaching me head on and I assumed it was black. As I was passing it, the sun glistened off its A pillar and roof, revealing an electric, metallic blue that popped out of nowhere. I almost broke my neck looking back to confirm what I saw, only to be left unsure if it was blue or black in my rear view. It was in that moment I was hooked. The color has a fleeting property to it, you only catch the full blue mode in certain angles and lighting, which to me makes it really interesting and unique. I also think the Gen 3 looks great in black, so there’s that.
If you’re looking for a real blue that’s always bright blue like lightning or velocity, I don’t think AMB would be for you.