Eddie's right. There's gold in the Jeep Wrangler and all that can be done with it and to it. And every (EVERY) manufacturer has looked at the pros and cons of making a competitive vehicle. Leave it to Ford to capitalize on its Bronco nameplate to pursue that very significant (Jeep) market. It will be very interesting to see what they come out with and how it competes. It won't be hard for the Bronco to do a LOT BETTER on road. We'll see what it can do and how it compares to the Jeep Wrangler (new JL models) off road.