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GEN 3 (2021+) Ford F-150 Raptor Forums
Ford F-150 Raptor General Discussions [GEN 3]
My 2023 37 is here but…
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<blockquote data-quote="xlover" data-source="post: 1865688" data-attributes="member: 59294"><p>I think figuring out what to sell as subscription (like NAV in fords case) has been a massive struggle to actually create value vs the wishful thinking automakers have. I dont think the talent that has lead or in most cases still leads these teams for most OEMS actually understands the digital market.</p><p></p><p>I do totally get that free app use is a trade off with data monetization and personally i think that trade off is fair because 1) i get a service I want at no extra cost, use of mobile connection to the vehicle 2) its something i cannot monetize on my own, selling my own data is near worthless, it only has value aggregated across thousands/millions</p></blockquote><p></p>
[QUOTE="xlover, post: 1865688, member: 59294"] I think figuring out what to sell as subscription (like NAV in fords case) has been a massive struggle to actually create value vs the wishful thinking automakers have. I dont think the talent that has lead or in most cases still leads these teams for most OEMS actually understands the digital market. I do totally get that free app use is a trade off with data monetization and personally i think that trade off is fair because 1) i get a service I want at no extra cost, use of mobile connection to the vehicle 2) its something i cannot monetize on my own, selling my own data is near worthless, it only has value aggregated across thousands/millions [/QUOTE]
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Ford F-150 Raptor General Discussions [GEN 3]
My 2023 37 is here but…
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