The sale price is the sale price. Dealership markups are part of the dealership fees, the small italicized fine print with an asterisk below the price. Ford is trying to combat this but if you call around, there are dealerships who go at MSRP. Otherwise, wait until the end of the year and buy one when they get marked down because those who have waited this far to buy one, not including those who are waiting for theirs to be built, are waiting because of the over MSRP charges. I found a dealership but I'm waiting until 2024 in hopes there aren't so many deletes and that Ford adds the new tailgate, not attached to the moonroof.