That was my experience - $30k to put down from the sale of my JKUR and a price was agreed upon over the phone, my wife and I drive an hour to get to Paso Robles Ford and suddenly everything has changed. This appears to be a sales ploy for those that travel some distance to secure a final deal. Thoroughbred Ford in Kansas City, MO, did all they said they'd do and more. My wife and I flew from Santa Barbara to Kansas City and were honestly surprised by the salesman's straight forward handling of the deal. $2k under MSRP. We had a wonderful drive back to CA and visited family in Kansas and Colorado.