There was already a Ranger Raptor…the designation is being used only on high speed off road capable products. It’s not like they’re slapping the name on an Escape. The Bronco Raptor most certainly is legit, and it’s clearly worthy of the Raptor name.this thing is legit.
that said, someday i will meet the ford branding exec who named this thing and punch him right in the d!ck.
i can imagine the meeting:
“we need to strategically leverage the brand equity associated with the raptor to fully realize the cross platform synergies which will maximize shareholder value”
Entire Room of dumb Ivy League MBAs with zero real world experience and for whom “brand dilution” is something that happens when you get too much water in your 12 year old scotch.
“we agree boss. slap that raptor name on everything. nobody will know the difference.”
and people wonder why the domestic manufacturers consistently snatch defeat from the jaws of victory. it’s just that kind of stuff.
oh, and just in case anyone from ford is reading, your branding team is dangerous. from the raptor to the mach-e mustang, your branding strategy will be a harvard business case for brand extension fail someday.
my normal consulting rate is $200 / hr.. but for projects such as this i would do product in-kind consideration.