Ahh well some places do it. Take Morimoto (aka The Retrofit Source). So a week before Black Friday they allow dealers to get a little bit of a discount. It's not much usually (about 5% or so) but it's not bad. The problem is that during BF this particular brand typically has 25% off direct to consumers. SOO us dealers are kind of forced to match that. The 5% helps but let me tell ya, it still sucks to have to take 25% off without us getting massive discounts as well. So usually there are not a lot of dealer incentives during Black Friday week (or the week prior), at least no where near the savings you'd think. So with Baja taking care of 100% of the rebate it REALLY helped us dealers. We got to keep our same profit margins AND sell more AND not worry about having to do a rebate ourselves. Baja handled it all.