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GEN 3 (2021+) Ford F-150 Raptor Forums
Ford F-150 Raptor General Discussions [GEN 3]
37 inch Package Limited for 21?
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<blockquote data-quote="thegeneral_101" data-source="post: 1639159" data-attributes="member: 48177"><p>I have no actual data as I'm an outsider. But generally the packages are much higher margin than the vehicle. For example let's say 95% of the cost is already embedded in the buildout of the base truck and component changes or additions on the line are not incrementally expensive. So that $7k package probably has a good margin in it as a percentage of the total cost versus the base vehicle. </p><p></p><p>But to your point perhaps they are limiting their risk of wty or recall issues as they scale the 37" of the first time.</p></blockquote><p></p>
[QUOTE="thegeneral_101, post: 1639159, member: 48177"] I have no actual data as I'm an outsider. But generally the packages are much higher margin than the vehicle. For example let's say 95% of the cost is already embedded in the buildout of the base truck and component changes or additions on the line are not incrementally expensive. So that $7k package probably has a good margin in it as a percentage of the total cost versus the base vehicle. But to your point perhaps they are limiting their risk of wty or recall issues as they scale the 37" of the first time. [/QUOTE]
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GEN 3 (2021+) Ford F-150 Raptor Forums
Ford F-150 Raptor General Discussions [GEN 3]
37 inch Package Limited for 21?
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