melvimbe
FRF Addict
Curious if anyone has thought about how the Gen 3 ended up with the Rigid lights option. If you think about Rigid is likely to make a ton of money off of this deal. Not really because of revenue from Ford for putting them on the Raptor. I actually wouldn't be surprised if Rigid is selling them to Ford at a loss. There going to make a ton of money because anyone in a Raptor is going to be considering Rigid when it's time to add more lights. Probably everyone with an F150, because all the F150 owners like to copy Raptors. That will surely generate a lot of sales that were not there previously.
Really, it's a lot of advertising for probably not much cost. I wonder if Rigid approached Ford with the idea. Or did Ford bid out the spot for fog lights and Rigid won the contract?
Really, it's a lot of advertising for probably not much cost. I wonder if Rigid approached Ford with the idea. Or did Ford bid out the spot for fog lights and Rigid won the contract?