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GEN 2 (2017-2020) Ford F-150 Raptor Forums
Ford F-150 Raptor General Discussions [GEN 2]
Raptor Sales Alltime Low
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<blockquote data-quote="BurnOut" data-source="post: 1123869" data-attributes="member: 21501"><p>You <strong>DO</strong> realize that dealers are in business to make money, right? They aren't there to make sure that you have a place to buy a car/truck, or to give people jobs, or to make cheesy radio/TV commercials. If they could make money without doing any of that, they would.</p><p></p><p>Now, given the understanding that the dealer is there to make money, it only makes sense that they would want to make as much money as possible, right? Makes sense to me. Let's look at your information, here... between holdback and standard markup, the dealer is making $7k per loaded Raptor sold at MSRP, right? For the sake of argument, let's assume that ALL Raptors are loaded (it will make the math easier... but the core argument will remain true regardless). Now, put yourself in the dealer's shoes... you can gross $7k on a single truck sold at MSRP, or, if you want to, you can be THE go-to Raptor dealer around and sell them at invoice. At this point, you're still grossing $2k per truck (the holdback), right? Only now, you have to sell 3.5 times as many Raptors in order to gross the same $7k as before. Now your people are working harder, your make-ready teams are prepping 3.5 times more Raptors, etc..., and what do you get out of it? On an allocation-constrained niche vehicle? It's not like a regular F150 where you can order all that you want (and realistically expect to receive them), and even if you <em>could</em>, there are only so many potential Raptor owners out there... as much as we dig these trucks, the long and short of it is that it's just not everyone's idea of an ideal truck (which is fine... maybe they need more payload or towing capacity, or feel that the styling is over the top, or whatever).</p><p></p><p>So, while I would rather keep that $5k standard markup in my pocket than put it in the dealer's hands (duh), I get it... he's there to make as much money as he reasonably can, and it's up to me as the consumer to decide whether the product is worth the money that he's asking for it. Besides, how can the dealer, as the supplier of the product, determine what (price) the market will bear for the product he's offering? Realistically, he can't start low and increase the price until he quits moving units (especially given allocation constraints)... he has to start high and lower the price until he starts moving units.</p><p></p><p>All that said, it <em>is</em> frustrating to deal with as a buyer/customer... but once you consider the dealer's perspective, it only makes sense.</p></blockquote><p></p>
[QUOTE="BurnOut, post: 1123869, member: 21501"] You [B]DO[/B] realize that dealers are in business to make money, right? They aren't there to make sure that you have a place to buy a car/truck, or to give people jobs, or to make cheesy radio/TV commercials. If they could make money without doing any of that, they would. Now, given the understanding that the dealer is there to make money, it only makes sense that they would want to make as much money as possible, right? Makes sense to me. Let's look at your information, here... between holdback and standard markup, the dealer is making $7k per loaded Raptor sold at MSRP, right? For the sake of argument, let's assume that ALL Raptors are loaded (it will make the math easier... but the core argument will remain true regardless). Now, put yourself in the dealer's shoes... you can gross $7k on a single truck sold at MSRP, or, if you want to, you can be THE go-to Raptor dealer around and sell them at invoice. At this point, you're still grossing $2k per truck (the holdback), right? Only now, you have to sell 3.5 times as many Raptors in order to gross the same $7k as before. Now your people are working harder, your make-ready teams are prepping 3.5 times more Raptors, etc..., and what do you get out of it? On an allocation-constrained niche vehicle? It's not like a regular F150 where you can order all that you want (and realistically expect to receive them), and even if you [I]could[/I], there are only so many potential Raptor owners out there... as much as we dig these trucks, the long and short of it is that it's just not everyone's idea of an ideal truck (which is fine... maybe they need more payload or towing capacity, or feel that the styling is over the top, or whatever). So, while I would rather keep that $5k standard markup in my pocket than put it in the dealer's hands (duh), I get it... he's there to make as much money as he reasonably can, and it's up to me as the consumer to decide whether the product is worth the money that he's asking for it. Besides, how can the dealer, as the supplier of the product, determine what (price) the market will bear for the product he's offering? Realistically, he can't start low and increase the price until he quits moving units (especially given allocation constraints)... he has to start high and lower the price until he starts moving units. All that said, it [I]is[/I] frustrating to deal with as a buyer/customer... but once you consider the dealer's perspective, it only makes sense. [/QUOTE]
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GEN 2 (2017-2020) Ford F-150 Raptor Forums
Ford F-150 Raptor General Discussions [GEN 2]
Raptor Sales Alltime Low
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