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GEN 2 (2017-2020) Ford F-150 Raptor Forums
Ford F-150 Raptor General Discussions [GEN 2]
Invoice details here (full matrix, not just single vehicle)
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<blockquote data-quote="braptorin" data-source="post: 1190837" data-attributes="member: 23439"><p>I just put all the options into a spreadsheet with invoice next to MSRP and I've already learned something interesting (presuming the Edmunds data is accurate): MSRP margin is essentially 8% across the board, regardless of feature (that's probably obvious to some, but I didn't know it!). That means I'm paying the same markup for a sticker on the hood as compared to the moonroof.</p><p></p><p>For me, that's useful info because I want a SCREW with all the <strong>functional</strong> options and zero of the <strong>cosmetic/style</strong> options. If I knew dealers were making all their money in one category or the other, I might behave differently when attempting to negotiate.</p><p></p><p>As it stands the MSRP total of the cosmetic options is $3,720 (Hood Graphics, Exterior Graphics, Interior Accent, Carbon Fiber)*. Given that cross country shipping a new vehicle is approximately $1500 (source: searching the forums) it is worth it for me to find someone who'll do MSRP and ship to me with my exact packages instead of just saying "f#$k it" and buying a loaded local model that has stuff I don't want to pay for.</p><p></p><p></p><p>* I'm not counting the Tailgate Applique since I'm looking at a 2018 and as I understand it that's no longer actually optional.</p></blockquote><p></p>
[QUOTE="braptorin, post: 1190837, member: 23439"] I just put all the options into a spreadsheet with invoice next to MSRP and I've already learned something interesting (presuming the Edmunds data is accurate): MSRP margin is essentially 8% across the board, regardless of feature (that's probably obvious to some, but I didn't know it!). That means I'm paying the same markup for a sticker on the hood as compared to the moonroof. For me, that's useful info because I want a SCREW with all the [B]functional[/B] options and zero of the [B]cosmetic/style[/B] options. If I knew dealers were making all their money in one category or the other, I might behave differently when attempting to negotiate. As it stands the MSRP total of the cosmetic options is $3,720 (Hood Graphics, Exterior Graphics, Interior Accent, Carbon Fiber)*. Given that cross country shipping a new vehicle is approximately $1500 (source: searching the forums) it is worth it for me to find someone who'll do MSRP and ship to me with my exact packages instead of just saying "f#$k it" and buying a loaded local model that has stuff I don't want to pay for. * I'm not counting the Tailgate Applique since I'm looking at a 2018 and as I understand it that's no longer actually optional. [/QUOTE]
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GEN 2 (2017-2020) Ford F-150 Raptor Forums
Ford F-150 Raptor General Discussions [GEN 2]
Invoice details here (full matrix, not just single vehicle)
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