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GEN 3 (2021+) Ford F-150 Raptor Forums
Ford F-150 Raptor General Discussions [GEN 3]
Ford Gen3 Raptor and it's future- R's in greater #'s?
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<blockquote data-quote="melvimbe" data-source="post: 1651798" data-attributes="member: 35314"><p>One thing that I think is worth noting....people tend to view the Raptor as very important to Ford. That's to be expected, as this is a Raptor forum, and the Raptor certainly has been important to Ford in the past. However, I think you can gauge how important a model is to a manufacturer by how much marketing effort they put into it.</p><p></p><p>Ford introduced the new F150 about a year ago, and it was big deal. Obviously, it's essentially the core of their business, so it needs to be. They introduce the Bronco too, and put a lot of marketing into that, with a reservation system and everything. The Lightning was a big deal as well. Huge production at a Ford plant. The new Raptor? Not on the same scale at all. It appears almost as an after thought. Arguably, they spent more on the Maverick then they did no the Raptor.</p><p></p><p>I'm not saying the Raptor doesn't matter to Ford, but it appears to be well down on the priority list. That's surely because of an established fan base, but I imagine also because it's success is less crucial to the success of Ford as a whole.</p><p></p><p>Ram/Jeep probably needs the TRX than Ford needs the Raptor, in a way. Although I wouldn't be too surprised if there execs are more concerned about holding off the Bronco competition and not falling too far behind in the EV race. Won't matter how much the TRX helps the Ram brand if they lose there.</p></blockquote><p></p>
[QUOTE="melvimbe, post: 1651798, member: 35314"] One thing that I think is worth noting....people tend to view the Raptor as very important to Ford. That's to be expected, as this is a Raptor forum, and the Raptor certainly has been important to Ford in the past. However, I think you can gauge how important a model is to a manufacturer by how much marketing effort they put into it. Ford introduced the new F150 about a year ago, and it was big deal. Obviously, it's essentially the core of their business, so it needs to be. They introduce the Bronco too, and put a lot of marketing into that, with a reservation system and everything. The Lightning was a big deal as well. Huge production at a Ford plant. The new Raptor? Not on the same scale at all. It appears almost as an after thought. Arguably, they spent more on the Maverick then they did no the Raptor. I'm not saying the Raptor doesn't matter to Ford, but it appears to be well down on the priority list. That's surely because of an established fan base, but I imagine also because it's success is less crucial to the success of Ford as a whole. Ram/Jeep probably needs the TRX than Ford needs the Raptor, in a way. Although I wouldn't be too surprised if there execs are more concerned about holding off the Bronco competition and not falling too far behind in the EV race. Won't matter how much the TRX helps the Ram brand if they lose there. [/QUOTE]
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GEN 3 (2021+) Ford F-150 Raptor Forums
Ford F-150 Raptor General Discussions [GEN 3]
Ford Gen3 Raptor and it's future- R's in greater #'s?
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