Growing up, our dirt road was a mud bowl when it rained. We usually made it through, but not always. Sometimes we pulled our neighbors out of those deep bar ditches, and sometimes they pulled us. If it was really bad, we had to slog home through the mud to get the tractor.
My brother and I along with our friends were obsessed with all things offroad. We turned a huge prairie dog field into a race track. It was a helluva lot of fun weaving through and drifting around those prairie dog hills, especially when it rained or snowed. We found out the hard way that if you screw up and hit one sideways you were going over.
I think a lot of this comes down to country vs city folk. Some enjoy their clean sterile life in the city. They've always lived on paved roads, and have never offroaded dirt bikes, three wheelers, quads, dune buggies, or trucks. They have never intentionally gotten dirty and don't intend to start now. It's all just so messy.
I work with a few of these types who never use any brand of pickup for it's intended purpose. They just don't get it. I guess some want street cred (or in this case dirty mud road cred). And then there's the posers who mod their trucks for offroad but never go.
Bottom line: trucks makes soft girlyman metrosexuals feel tough and manly.