Jag
Full Access Member
Dealer had stuff up and kept making statements about this (2014) being the last one, end of an era, last of the breed. I'd respond only until they ramp up production on the new aluminum trucks. Ford is in the business of making money. Two ways they do that, mass production low-margin (bread and butter - F150) and high-margin, low-production (SVT). Industry trend is to introduce new, special models as a platform ages. This boosts sales across the board by adding excitement to the brand. Note what they did with the previous gen Mustang and how many specials they had toward the end.
I bought an '87 Mustang and it was being touted as the last year of the Fox. Of course no one wanted a FWD 'stang so that plan turned into a different model and Fox production continued for several years as they re-grouped.
So, I bought a 2014, but not on the gamble of them discontinuing it. It's a heck of a truck! No one else makes anything comparable and the time and money I'd have to spend getting something comparable to what it is out of the box wasn't worth it to me. Would I like them to discontinue it and come out with something else, heck yeah. Then I have more of an investment and not just a fun toy.
But, Ford has had such success and other Mfgs see this and are coming out with similar products (Ram Runner...,). Toyota and Nissan jumped on the chance to add Cummins as a supplier because of diesel truck sales.
I imagine they'll re-release the Raptor, likely as a 2016 with an earliest delivery of late in the 2015 model year. Doubt they will let go of it because of what it means to sales of other F150s and it's popularity.
I bought an '87 Mustang and it was being touted as the last year of the Fox. Of course no one wanted a FWD 'stang so that plan turned into a different model and Fox production continued for several years as they re-grouped.
So, I bought a 2014, but not on the gamble of them discontinuing it. It's a heck of a truck! No one else makes anything comparable and the time and money I'd have to spend getting something comparable to what it is out of the box wasn't worth it to me. Would I like them to discontinue it and come out with something else, heck yeah. Then I have more of an investment and not just a fun toy.
But, Ford has had such success and other Mfgs see this and are coming out with similar products (Ram Runner...,). Toyota and Nissan jumped on the chance to add Cummins as a supplier because of diesel truck sales.
I imagine they'll re-release the Raptor, likely as a 2016 with an earliest delivery of late in the 2015 model year. Doubt they will let go of it because of what it means to sales of other F150s and it's popularity.
