GM/Chevy just introduced its all-new 2014 pickups. If Ford can get people's attention with a "revolutionary" redesign coming out in 1 more year they may be able to steal sales from GM.
From the article:
"The big news in the automotive industry last week was the introduction of General Motors’ all-new 2014 full-size pickup trucks. Now Ford is looking to make that old news.
Reuters reports that the automaker is planning a surprise reveal of a concept for its radically redesigned 2015 F-150, said by insiders to be a game-changer in the half-ton segment, at the North American International Auto Show in Detroit next January.
Where the new Chevy Silverado and GMC Sierra are evolutionary designs, the new Ford is expected to be nothing short of revolutionary, with an extensive use of aluminum in its construction and re-engineered components like axles and brakes all aimed at cutting 700-750 pounds from the vehicles in order to improve fuel efficiency.
Reuters says Ford is aiming for a 3 mpg increase in fuel economy. That would represent a better than 15 percent improvement over the most fuel efficient F-150 available today, which is rated at 19 mpg combined. The trucks are expected to go into production in late 2014 as 2015 models."