I have read a few articles about Ford Trademarking "ECOBEAST" apparently for the 2017 Raptor. Here's a few links. FYI
http://motrolix.com/2014/12/ford-files-trademark-application-ecobeast/:sunot:
Ford registers "EcoBeast" trademark: reports | Autonet.ca
Ford files trademark for 'EcoBeast' moniker
http://motrolix.com/2014/12/ford-files-trademark-application-ecobeast/:sunot:
Ford registers "EcoBeast" trademark: reports | Autonet.ca
Ford files trademark for 'EcoBeast' moniker