Ford went into the Gen1 Raptor expecting to lose money (dig into the archives for the Ford rep threads if you don't believe me) so whatever R&D went into the Gen2 didn't start until after they realized they had a winner.
Also, it isn't like Ford created a teleportation device, turbo's aren't new, v6s aren't new, aluminum isn't new, tires aren't new, buttons aren't new, etc... They updated the block based on existing tech, used better components, improved cam profiles, ported the heads and worked on the tune. The ORM / Transfer case wizardry was taken from Range Rover so they didn't have to do much there either.
I would bet the profit margin on the Gen2 is larger than the Gen1 because they weren't starting from scratch with respect to concept AND they already had a ton of data from all the Baja testing / racing and forum feedback - they do read this forum by the way.
Also, it isn't like Ford created a teleportation device, turbo's aren't new, v6s aren't new, aluminum isn't new, tires aren't new, buttons aren't new, etc... They updated the block based on existing tech, used better components, improved cam profiles, ported the heads and worked on the tune. The ORM / Transfer case wizardry was taken from Range Rover so they didn't have to do much there either.
I would bet the profit margin on the Gen2 is larger than the Gen1 because they weren't starting from scratch with respect to concept AND they already had a ton of data from all the Baja testing / racing and forum feedback - they do read this forum by the way.
