18 Screw 802a, moonroof, etc less than MSRP???

I see this ad for an '18 Black SCrew w/802a, moonroof plus a little more for $6,457 off msrp in Cincinnati OH.

New 2018 Ford F-150 For Sale in Cincinnati, OH | #JFA15417

Alleges that they're discounting this desirable configuration. Probably BS but you never know.

Hmm..I live here and know this dealer. I've never been able to reach agreement with them on other vehicles in years past because they were always higher than the others.

If it's true, I'm pissed cause I ordered at MSRP but far away and this is local and on the lot while I'm still waiting for a build date.

Have my doubts though...

standard website posting of an f-150, i'm sure they want like 5-10 over sticker.

My BS meter is pegged at max.

Lots of ads like this automatically pop up on dealer websites when they apply a blanket discount to F150s, etc.

But I'd imagine they're still making plenty of money on it even at that price.